The Festival de Cannes inaugural Immersive Competition featured 8 in competition and 6 out of competition works. Earning global media attention, the Immersive Competition demonstrated Cannes’ commitment to innovation, championing new methods of storytelling and the artists paving the way for the birth of a new medium.

To achieve this mission, Cannes brought on Ristband PR to champion and promote the Festival’s brand, celebrating its legacy while at the same time carefully unfolding a new chapter for the Festival with immersive works.

Ristband PR brought a rare combination of expertise in the immersive sector (production, distribution, event management), journalism and public relations, to seamlessly communicate with Cannes’ existing audience and new demographics discovering the Immersive Competition, strategically positioning the festival as the place to discover the next generation of iconic creatives and storytellers pushing the boundaries of this new medium.