The King Abdulaziz Center for World Culture, also known as Ithra, is a cultural centre situated in Dhahran, Saudi Arabi. Ithra launched Creative Solutions, an initiative supporting 10 innovative mixed reality projects by primarily female creators.

To showcase the 10 projects, Ithra asked us to create a digital twin of the King Abdulaziz Center for World Culture, showcasing the 10 mixed reality projects, and available exclusively to special guests during a three day event.

While the exterior of the building remained true to its real world counterpart, the interior was reimagined with floor to ceiling windows, golden lighting, reflective flooring, and spacious exhibition rooms for each of the XR projects exhibited during the Creative Solutions event. 

Our collaboration positioned Ithra as an innovative cultural center, reaching 500+ international investors and special guests to learn more about the Creative Solutions program.

Created by Ristband

Music and Sound Design by Venice Bleach

Voice Over by Erik Todd Dellums