Jägermeister wanted to learn how their brand could exist in games and virtual worlds to drive awareness of their physical product.

We created a mini-game where players had to find Jägermeister’s Hape online in our Official SXSW gaming platform and special event.

Successful questers received a token, enabling Jägermeister to interact with their online community in new ways as well as reach a new demographic of highly engaged participants.

Created by Ristband

Music and Sound Design by Venice Bleach

Voice Over by Erik Todd Dellums